Fashion

French Brand, Agnes b, launches its first store in the Philippines

For those who have an eye for fashion and luxury, come and stop by the first agnes b. store in the Philippines at Shangri-La Plaza
French Brand, Agnes b, launches its first store in the Philippines

For those who have an eye for fashion and luxury, come and stop by the first agnes b. store in the Philippines and Primer Group of Companies’ newest business venture.

Primer Group of Companies is happy to announce its new business partnership with agnes b. as the brand is considered an addition to the line of high quality brands that Primer is affiliated with. Aside from agnes b.’s high quality products and classic and timeless designs, Agnes Trouble and her brand are also known for their support for several associations and organizations that focus on environmental issues which Primer, as a brand, promotes as well.

agnes b.’s Brand Manager, Jessica, also expressed her pride of being a part of Primer’s new venture:  “agnes b. is not only a clothing brand, in itself, the culture created by Agnes Trouble has become rich and vast! It is not only through clothes and accessories that she displays her art but also through her contemporary art galleries, the Galerie du jour, as well as her Howard Street’s galerie boutique in New York, the free publication Point d’ironie and her art collection. And now we are able to deliver a piece of the art and culture she has created to the Philippines. ”

When asked about the experience in terms of the process of building a partnership with such a reputable name, Jessica said. “the time difference and unpredictable lockdowns both in Paris and here in the Philippines was definitely a major obstacle, so there were a lot of back and forths, a lot of changes and a lot of moving parts, but in the end it felt great seeing the store come to life”

With its first Philippine boutique now opened in Shangrila Plaza Mall on the 2nd floor of its main wing since October 2021, customers in the Philippines can now experience a piece of agnes b.’s art. Guests can bask in the wide array of carefully curated designs of Agnes B’s voyage (bags) and bijoux (jewelry).

This new affordable luxury store under Primer Group of Companies lets one feel comfortable in their own style. As Agnes Trouble once said: “If I can help people to feel good, to feel attractive, so much the better, that’s what brings me pleasure.”

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